MODULE 11

Understanding the Living Industry

Look beyond stereotypes to distillery fingerprints, people, sustainability and practical bottle literacy.

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Maltster

Distiller

Cooper

Blender

Accessible course diagram · labels remain readable at every size

Lessons

Work through in order.

Module quiz

1. What usually explains distillery character more precisely than region?Production choicesBottle weightLabel colour

2. How should “rare” on a label be treated?As a guaranteed fact of valueAs marketing that needs contextAs a legal age statement

3. How should whisky bottles normally be stored?Upright and away from sunlightOpen on a hot windowsillUnder water